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Hong Kong, May 8, 2026 — PT MNC Digital Entertainment Tbk (“MNC Digital” or “MSIN”) officially unveils V+Short, its premium micro drama platform, in a highly anticipated launch event held at The Peninsula Hong Kong. Designed for a fast-evolving, mobile-first audience, V+Short introduces a new era of storytelling through immersive, bite-sized content that seamlessly blends global appeal with strong local resonance.
Under the theme “Step Into The Story,” the launch event reflects the platform’s ambition to transform passive viewing into an engaging, emotionally resonant experience. V+Short delivers short-form vertical dramas, designed for on-the-go consumption without compromising narrative depth or production quality.
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The evening gathers distinguished guests from across the media, entertainment, and investment communities, offering an exclusive preview of the platform’s curated content slate. Attendees will experience first-hand V+Short’s unique approach, where compelling storytelling meets cutting- edge digital accessibility.
The event is hosted by MNC Digital, with media partnership support from South China Morning Post.
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A New Standard in Micro Drama Content
V+Short distinguishes itself through a carefully curated mix of global short-form hits and Southeast Asian original productions, with a strong emphasis on in-house development supported by robust production infrastructure. This enables the creation of exclusive series across both live-action and AI-driven formats, offering a differentiated and scalable content pipeline.
Underpinning this strategy is a competitive production model, characterized by lower cost per episode and significantly faster production cycles. These efficiencies allow V+Short to operate at scale, supporting a high-volume, always-on content engine.
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With new exclusive series launching daily starting June 2026, the platform is positioned to sustain strong audience engagement while continuously expanding its creative universe. By leveraging MSIN’s integrated ecosystem and deep expertise in content production and distribution, V+Short is well placed to capture the growing demand for premium, short-form entertainment across Asia and beyond.
International Expansion and Market Positioning
The launch of V+Short marks a significant step in MNC Digital’s evolution from a domestic digital player into a globally competitive content platform. As media consumption continues to shift toward mobile-first, short-form formats, V+Short is strategically positioned to capture this structural trend by delivering premium, emotionally engaging storytelling tailored for today’s fast-paced audiences.
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Beyond addressing local demand, V+Short is designed with global scalability at its core. The platform leverages a format that transcends language and geographic barriers, enabling MSIN to distribute content efficiently across international markets. By focusing on universally relatable narratives, high production quality, and culturally adaptable formats, V+Short aims to resonate with diverse audiences while maintaining strong Southeast Asian creative identity.
From a positioning standpoint, V+Short differentiates itself as a premium microdrama platform, combining the efficiency of short-form content with the depth of traditional storytelling. This allows MNC Digital to compete not only with regional players but also with established global short-video and streaming platforms, capturing both attention and engagement in an increasingly fragmented digital ecosystem.
Strategically, the platform is expected to strengthen MSIN’s digital portfolio by expanding its international footprint, increasing user stickiness, and creating multiple monetization pathways. These include advertising, subscription, and potential cross-border partnerships. As the platform scales, V+Short has the potential to become a key growth engine, reinforcing MNC Digital’s ambition to position itself as a leading global digital entertainment company.
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Strategic Partnership to Advance AI-New Media Entertainment Investments
In conjunction with the launch of V+Short, MNC Digital and Media Asia announced the formation of a strategic partnership to jointly invest in AI-New Media Entertainment projects. The investment will be structured as a Hong Kong limited partnership, targeting high-growth pportunities across the media, entertainment, and adjacent technology sectors.
Expanding Global Reach Through Strategic Content Licensing
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In parallel with its broader strategic initiatives, MSIN has entered into a content licensing collaboration with iQIYI and iQIYI International to distribute its micro drama portfolio across China and selected international markets. This initiative enhances the Company’s presence in key markets, while aligning with its strategy to scale premium short-form content through established platforms, in a manner that complements its existing operations in other regions
Comments from Angela Tanoesoedibjo, President Director and CEO of MSIN:
The launch of V+Short marks an important milestone in our ongoing digital evolution, as we continue to shape a platform that is aligned with the rapid shift toward mobile- first content consumption. Through V+Short, we aim to deliver premium, emotionally engaging storytelling in a short-form format that is both accessible and scalable. Supported by our growing capabilities in AI-driven content production, we are able to enhance creative efficiency, accelerate development cycles, and unlock new storytelling formats. This positions us to connect with audiences on a broader, global level.
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About PT MNC Digital Entertainment Tbk
PT MNC Digital Entertainment Tbk is a leading integrated digital entertainment and media company in Indonesia, listed on the Indonesia Stock Exchange under ticker “MSIN”. The Company operates across streaming, content production and distribution, MCN and digital marketing, and other media services, supported by an expanding international presence.
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