[The content of this article has been produced by our advertising partner.]For two decades, Professor Robert Li’s rigorous, yet practice-grounded research has bridged academia and the hospitality and tourism industry, giving it a new lens for examining its conventional wisdom. Since joining the Chinese University of Hong Kong (CUHK) Business School in January 2025, he has brought what he calls the “compleat scholar” approach to the School, a philosophy that integrates cross-disciplinary academic enquiry with real-world impact.The questions that wouldn’t waitNow the Fung King Hey Memorial Professor of Tourism Management, Professor Li’s career did not begin in academia. It started...