New York state lawmakers on Thursday passed a ban on businesses setting individualized prices for consumers based on their personal data, in the strongest move yet by a state against the practice.
• If New York Governor Kathy Hochul signs it into law, the One Fair Price Act would prohibit companies from setting prices based on data that could be traced to a person or their device, such as browsing history, income and real-time location.
• Discounts for seniors, teachers and other specific groups, as well as discounts offered through loyalty programs, would still be allowed.
• Companies would also have to disclose when they are using prices that fluctuate automatically based on an algorithm, also called “dynamic pricing.”…
New York Passes Bill Banning Prices Based on Personal Data
