The Hong Kong Tourism Board will allocate three-quarters of its resources to overseas markets this year in a strategic shift aimed at diversifying visitor demographics and attracting more overnight high spenders.
The board also revealed on Wednesday that it would launch a new global campaign by the end of April to promote Hong Kong’s unique tourism appeal through social media, advertisements on regional broadcasters and billboards in selected countries.
“It is not an easy task to convince those…
Hong Kong Tourism Board to woo overnight big spenders, diversify visitor mix
