A video showing a one-year-old baby screaming in distress while his parents appeared to tattoo his arm, allegedly to win a free flat worth five million roubles (US$63,000), has sparked global outrage.
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The incident stemmed from a challenge launched by 26-year-old Russian influencer Andrey Burim, known online as Mellstroy, who boasts more than 7.6 million followers across social media platforms.
stranger to controversy.
In 2020, he sparked public outrage after crossing legal boundaries by physically assaulting a young model during a live-stream.
To promote his online casino business, he launched a challenge inviting anyone online to take part.
Participants can post any type of video content as long as they include a link to his casino.