A decade ago, Samantha Ong would go to the cinemas in Singapore twice a week. She now goes about once a month, opting instead to watch films on Netflix at home.
“Sometimes it doesn’t feel worth it to spend three hours on a movie, so it’s better to watch it at home where there is an option to fast-forward,” said Ong, 26. “I have to juggle working out and meeting up with friends in my free time, so I’ll go [to the cinema] only if I really want the full experience.”
Such shifts in viewing habits…
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