What is the ‘Hong Kong Summer Viva’ campaign? And what deals are on offer?

Hong Kong is launching a summer campaign to spur spending among tourists and locals on Monday, with the promotional effort offering perks and discounts on goods and services ranging from transport to theme parks.

The effort has seen the Tourism Board team up with theme park operators, retailers and transport providers to launch the “Hong Kong Summer Viva” drive.

Here is what you need to know.

1. What is the campaign?

The campaign is being spearheaded by the board to encourage tourists and residents to spend more in the city during the peak summer travel season.

The promotion effort brings together more than 150 partners, including major attraction operators, hotels, restaurants and retailers.

It also aligns with the board’s recently stated goal of focusing on the quality and duration of visits, rather than purely looking at arrival numbers, with the new direction of “packaging” together attractions and events to create more compelling travel itineraries.

2. What about exclusive tourist offers?

In a bid to entice overseas visitors, the campaign has eight offers exclusive to tourists that will be available on a first-come, first-served basis.