At the height of the Covid-19 pandemic, sales director Sabir Ansari relied on Deliveroo almost daily for burgers and pasta delivered to his door in Singapore.
Over time, the 31-year-old said, it became harder to justify the service’s costs as rival platforms like Grab and Foodpanda offered more food options and aggressive promotions that made “delivery fees way cheaper”.
“It was a no-brainer,” he said.
For Deliveroo, that kind of calculation among consumers became increasingly consequential.
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What Deliveroo’s Singapore exit says about the city’s food delivery wars
