UK pizzeria charges US$123 for Hawaiian pizza … to put people off buying it?

A trendy pizzeria in the English city of Norwich has declared war on pineapples, charging an eye-watering £100 (US$123) for a Hawaiian in a bid to put customers off the disputed topping.

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Lupa Pizza recently added pizza topped with ham and pineapple to its account on a food delivery app, writing in the description: “Yeah, for £100 you can have it. Order the champagne too! Go on, you monster!”

“(We) vehemently dislike pineapple on pizza,” said Lupa co-owner Francis Wolf. “We feel like it doesn’t suit pizza at all.”

The other co-owner, head chef Quin Jianoran, said they kept tinned pineapple at the restaurant in case someone ordered it, but this had yet to happen.

Chef Quin Jianoran and a Hawaiian pizza. Photo: Reuters
Chef Quin Jianoran and a Hawaiian pizza. Photo: Reuters

As pizza has become popular globally, foreign innovations in toppings have often left Italians perplexed and aghast.

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