‘We’re going to advertise how bad drugs are for you,’ the president-elect said in Arizona on Sunday.
President-elect Donald Trump said Sunday he would aim to designate Mexican drug cartels as terrorist organizations and will launch an anti-drug advertising campaign inside the United States.
“I will immediately designate the cartels as foreign terrorist organizations,” Trump said in Arizona at a Turning Point conference, reiterating a campaign promise to make the declaration.
While in office in 2019, Trump had planned to make the designation and ultimately did not make the move after a request from then-Mexican President Andres Manuel Lopez Obrador, who said he wanted cooperation with the U.S. government on dealing with drug cartels.
Trump’s election platform has stated when he returns to the White House, he will direct the Department of Defense to use “special forces, cyber warfare, and other covert and overt actions to inflict maximum damage on cartel leadership, infrastructure, and operations.”
Trump on Sunday also previewed a new advertising initiative designed to provide information about the effects of drug use.
“We’re going to advertise how bad drugs are for you,” Trump said in Arizona at a Turning Point conference, referring to the ad campaign. “They ruin your look, they ruin your face, they ruin your skin, they ruin your teeth.”
While he did not provide more details about the campaign, it appears to be the first time Trump has made reference to the plan.
In the 1970s and 1980s, anti-drug ad blitzes were launched across the United States, culminating in former first lady Nancy Reagan’s “just say no” campaign that was designed to prevent younger Americans from doing drugs. Public schools also featured the Drug Abuse Resistance Education, also known as D.A.R.E, that sought to provide information on illegal drugs and controlled substances, as well as prevent gang membership and violent behavior.
Over the past several years, hundreds of thousands of Americans have died of overdoses of the powerful synthetic opioid fentanyl, which is easy to do due to its potency—just 2 milligrams can be fatal. The drug, which is 50 to 100 times more potent than morphine, is often trafficked across the U.S.–Mexico border by drug cartels based in Mexico.
Trump’s 2024 campaign has heavily leaned into messaging around stopping the fentanyl epidemic as well as illegal immigration into the United States. Since winning the election last month, the president-elect has said he will also start operations for mass deportations and would declare a nationwide emergency over the matter.
The incoming Trump administration’s border czar, Tom Homan, a former acting director of U.S. Immigration and Customs Enforcement, and other Trump officials have said that they will prioritize targeting illegal immigrants who have committed crimes or are deemed a threat to U.S. national security for deportation.
They have also pledged to deport anyone residing in the country illegally, although Trump has indicated he would consider allowing illegal immigrants who have been in the United States since childhood to remain under certain conditions.
The U.S. Department of Homeland Security estimates that 11 million illegal immigrants were living in the United States as of 2022, the latest statistics that are available. While campaigning in the 2024 contest, Trump talked about creating the “largest deportation effort in the history of our country” and called for using the National Guard and domestic police forces in the effort.
Reuters contributed to this report.