TikTok: how a viral app navigated turbulent times to secure its place in the US

Beijing-based ByteDance launched the international version of its short video app in 2017. TikTok soon became a global hit thanks to its advanced algorithm. This success, however, drew the attention of the US government and others, which raised concerns about data privacy and national security.

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After a rocky few years, TikTok seems ready to secure a permanent foothold in the US market via a deal that would see American investors control the US operations.

The following timeline plots TikTok’s journey.

2012

March – Zhang Yiming establishes ByteDance in Beijing.

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2016

September – ByteDance launches Douyin, a social media platform based on user-generated short videos. Douyin would only be available in mainland China.

  

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