‘Super March’ tourism campaign paints ‘promising’ picture for Hong Kong economy

The success of mega-events under Hong Kong’s “Super March” tourism campaign paints a “promising” picture of the city’s economic future, a leading business insights provider has said, adding that Art Basel had brought in the wealthiest visitors under the drive at an average monthly income of about HK$44,000 (US$5,700).

But a lawmaker and economist both warned that the city should avoid becoming overreliant on such fixtures to boost its struggling business sector.

MDRi, part of the UK-based Mishcon de Reya Group legal advisory firm, shared its rosy outlook in a report published on Friday.

The document included a survey that found an overwhelming majority of respondents believed Rugby Sevens was the event that had generated the highest economic impact throughout the campaign.

“The survey reveals promising optimism about Hong Kong’s economic future. Notably, 72 per cent of respondents believe the Super March campaign will invigorate the city’s economy,” the report said.

“The successful execution of these events demonstrates Hong Kong’s capacity to host mega-events that attract international audiences and foster economic development.”