Young people in South Korea have been decorating images of Jesus with hearts, creating fan posters and merchandise, treating the relious figure like a pop idol.
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During the Christmas period, the streets in Seoul were adorned with posters of Jesus, captioned: “Happy 2024th Birthday to Jesus.”
The son of god was styled with cute idol-like filters, featuring blush and heart emojis.
The posters also promoted a “Jesus Birthday Cafe”, inviting people to join in the festive celebrations.
Birthday cafés are a key part of South Korea’s idol culture in which fans celebrate idols’ birthdays, share merchandise, and connect.
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Videos circulating on social media showed people in a Jesus-themed cafe holding cakes and singing Happy Birthday.