A Singapore-based ride-hailing service provider has launched in Hong Kong ahead of a government plan to regulate operators, with the newcomer providing fresh competition for market leader Uber.
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Tada, which touts a zero-commission model for drivers, began operating in the city on Thursday and will allow customers to pay by cash or credit card in its beta launch covering Hong Kong Island, Kowloon and the airport.
The platform will not serve the New Territories.
The Transport and Logistics Bureau in July proposed to establish regulations for ride-hailing services next year, which would focus on overseeing online platforms and strengthening penalties for violations.
Newly appointed transport minister Mable Chan said on Sunday she would prioritise residents’ needs when designing regulations.
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She noted that residents valued the convenience and service provided by point-to-point transport and said she hoped to bring about positive changes by listening to different industries and the public.