In a large shopping mall in China’s Inner Mongolia, hundreds of people recently met for a live-streamed contest. The rules were straightforward: lay on a mattress for as long as one can without sitting up—and no bathroom breaks.
Many wore pajamas, wrapping themselves in blankets and pillows. Some brought plush toys. A stream of delivery drivers brought takeout as the contestants ate or killed time on their phones.
Some 33 hours later, a 23-year-old man took the first prize. His answer to the toilet problem? Diapers..
As a mattress marketing schtick, the event was a wild success with more than 10 million online watchers. More than a few lamented their missed opportunity to win; they said they practically spent their days in bed anyway….
Seeing No Hope for the Future, China’s Youth Are Choosing Failure
