Ring has canceled its partnership with Flock Safety after a Super Bowl ad debuting its “Search Party” feature sparked immediate public backlash over privacy concerns.
Neither company blamed public backlash over the ad—seen by nearly 128 million viewers—as a reason for the split.
“Following a comprehensive review, we determined the planned Flock Safety integration would require significantly more time and resources than anticipated,” the home security company stated in a blog announcement on Feb. 12. “As a result, we have made the joint decision to cancel the planned integration.”
The Amazon-owned company claims the integration was never launched, so no Ring customer videos were ever sent to Flock Safety….
Ring Scraps Partnership With Flock Safety After Super Bowl Ad Sparks Privacy Concerns
