One Li Ziqi Outshines Ten Propaganda Departments: What’s Behind Her High-Profile Comeback?

The first Chinese internet celebrity, Li Ziqi, held the top spot on YouTube’s Chinese-language subscription rankings for several years. After more than three years of silence, she made a long-awaited comeback by releasing a new video on November 12, officially returning to the spotlight. Her return quickly became a hot topic both in China and internationally, with several related terms trending on Chinese social media.
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