According to the new terms, sharing your data for better AI recommendations also means opening it up for more personalized ads.According to the new terms, sharing your data for better AI recommendations also means opening it up for more personalized ads.Oct 23, 2026, 4:52 PM UTCImage: Cath Virginia / The VergeGoogle has updated its privacy policy in a way that could mean you’ll start seeing targeted ads based on your personal data if you’re using personalized AI features. The update, spotted by Android Authority, adds an exception to its promise about not using your Drive, Gmail, or Google Photos for personalized ads. While the previous version simply said it wouldn’t do that, as of October 16th, Google has added the line, “unless you choose to make data from these services available to other Google services that support personalized ads.”That means anyone who has connected their Drive, Gmail, or Google Photos to AI Mode and other Search tools via Google’s Personal Intelligence feature — allowing those tools to provide better responses or recommendations by knowing more about you — may now see ads targeted on the basis of that content.RelatedAdvertisers don’t get access to your Drive, Gmail, and Photos information or personally identifying details such as your name or email address, and Google won’t show you ads based on sensitive categories like race, sexual orientation, religion, or health.This is what the policy says:“You may choose to allow certain Google services, including services like Search or Gemini Apps, to access data from other Google services you use, such as Google Photos and Workspace apps like Gmail and Drive, in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service. For example, Search may process some of the data that you allow Search to access to personalize content, including ads.”“Depending on your settings, we may also show you personalized ads based on your interests, activity, or personalized content from Google services. For example, if you search for ‘mountain bikes,’ in Search you may see ads for sports equipment on YouTube.”If you want to prevent your personal data from being used for targeted ads, you can choose which apps you want to disconnect from Search’s Personal Intelligence features or disable Personalized Recommendations entirely via the Search Services Personalization settings page.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Jess WeatherbedThe Verge DailyA free daily digest of the news that matters most.Email (required)By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Now Google says it might use your Gmail and Google Photos data to target ads
