A Japanese food company has transformed tofu with a “manly” twist, attracting younger consumers and generating over 6 billion yen (US$38 million) in annual revenue.
Tofu, introduced to Japan from China during the Tang dynasty (618–907), boasts a rich historical lineage.
During the Edo Period (1601–1868), the shogunate implemented austerity measures to combat a financial crisis, directing the samurai class to adopt cotton attire and consume economical tofu for sustenance.
Since then, tofu has…