The Italian Competition Authority has issued a 1 million euro (about $1.16 million) fine to Chinese fast fashion platform Shein over “misleading” and “deceptive” environmental claims, the regulator said on Aug. 4.
The fine was imposed on Infinite Styles Services Co. Ltd, a Dublin-based company that manages Shein’s websites in Europe.
In a statement, the Italian Competition Authority said the company “disseminated environmental claims within the sections #SHEINTHEKNOW, evoluSHEIN, and Social Responsibility that were, in some instances, vague, generic, and/or overly emphatic, and in others, misleading or omissive.”
The website’s claims about a so-called circular system, or the recyclability of Shein’s products, “were found to be either false or at least confusing,” the regulator stated….
Italy Slaps Shein With 1 Million Euro Fine Over Greenwashing Claims
