India’s biggest beer-consuming state is rationing supplies of Kingfisher, one of the country’s most popular brands, after Heineken-controlled United Breweries last week suspended its sales in a dispute over prices.
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States in India, the world’s eighth-biggest alcohol market by volume, individually regulate pricing of alcohol products, which are major contributors to their tax revenue.
Alcohol is bought by the state government and then supplied to shops in Telangana, where officials are rationing supplies to deter hoarding and tackle shortages, three retailers said.
“Today we got a notification from our depot that there is no Kingfisher beer stock any more,” Madhusudhan Rao, a liquor shop owner in Hyderabad city, said on Monday.
There is no Kingfisher beer stock any more
United Breweries, which brews the popular Kingfisher brand, last week cited delayed payments and a lack of government approval for higher prices since 2019-2020, which had damaged its finances, for halting sales to Telangana.
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The move is the latest sign of stress in India’s US$45 billion alcohol market, with companies including Diageo, Pernod Ricard, AB InBev and Carlsberg together demanding some US$466 million in unpaid dues.