Weee, an online grocer specialising in Asian and Latino goods, is betting that America’s appetite for ethnic food and grocery delivery will outlast a sharp drop in immigration, with its founder forecasting years of double-digit growth even as the Trump administration tightens border controls.
The San Francisco-based company has seen its annual revenue grow at about 30 to 40 per cent from 2023 to 2025, and is expecting to expand at the same pace in the next five to 10 years, founder and CEO Larry…
Immigration slows, but America’s appetite for ethnic groceries keeps growing
