Japanese, South Korean and Thai brands have increased their share of new entrants in Hong Kong’s retail property market by 7 percentage points to more than one-third in the first nine months of 2026, while the demand for shops from mainland Chinese brands has slipped, according to Cushman & Wakefield.
A slew of new brands helped lift the combined share of Japanese, South Korean and Thai brands to a three-year high, according to Cushman, which said it expected the trend to continue.
This year, Japanese fashion brand Cullni opened an outlet in Wan Chai, while second-hand goods retailer Ragtag took space in Hysan Place in Causeway Bay.
South Korean footwear brand Khiho entered Hong Kong through a store at K11 Musea in Tsim Sha Tsui.