Hong Kong instant noodle brand Ding How, which has long been served in local cha chaan tengs, will cease operations next month after 57 years.
Kam Yuen Food Company announced the news online on Wednesday, immediately drawing comments from scores of internet users who lamented the loss of another piece of Hong Kong’s collective memory.
“We have decided to cease the operation in December this year after thorough consideration,” the company said on its social media.
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“We want to extend our gratitude for the support and trust from our clients, partners and customers over the past 57 years. It is our sheer bliss to be able to become the day-to-day life of everyone.”
Founded in 1969, the company specialises in producing Hong Kong-made noodles.
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It revealed that, during peak season, 80 per cent of cha chaan tengs, or Hong Kong-style cafes, used its noodles.
