Hong Kong could struggle with enforcing regulations on labelling artificial intelligence-generated content on social media platforms, experts have said, after mainland China rolled out a new law this week to combat misinformation, deepfakes and copyright issues.
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Experts told the Post that Hong Kong’s market was too small to adopt an independent set of laws to regulate the use of generative AI, but a rising number of deepfake scams and improper use of the technology reflected a growing urgency for tighter regulation.
On Monday, China’s top internet watchdog, the Cyberspace Administration of China, along with three other government departments, rolled out a new law that mandated the labelling of all artificial intelligence-generated content online.
It stated that explicit markings must be clearly visible to users, while implicit identifiers – such as digital watermarks – should be embedded in the metadata.
Major Chinese social media platforms, including Tencent, Douyin, Kuaishou, Bilibili and DeepSeek, have launched new features to abide by the law issued in March.
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Some platforms also penalise users who fail to identify AI-generated content through measures such as limiting traffic, removing content, banning accounts and cancelling revenue.