Hong Kong Cinema Day: movie theatres achieve 83% occupancy rate, a 3-year high

Hong Kong movie theatres achieved an 83 per cent occupancy rate for Cinema Day, a three-year high that saw nearly 195,000 people enjoy a day at the pictures, even as the overall turnout was slightly below the tally for 2024.

For Cinema Day on Saturday, 53 venues offered tickets at HK$30 (US$3.86) each and hosted 1,774 screenings throughout the day. Many showings across the city enjoyed strong ticket sales and had a full house.

The Hong Kong Theatre Association, which organises the annual event, said on Sunday that its preliminary figures showed 194,755 film-goers flocked to cinemas for the special day, more than triple the number from the previous Saturday.

This year’s overall occupancy rate reached 83 per cent, surpassing the 68 per cent and 78 per cent recorded in 2024 and 2023, respectively.

However, the overall attendance number this time around failed to surpass last year’s record of 203,017.

The association said it was upbeat about the results regardless, especially given the fact that the number of cinemas taking part in the promotion had fallen by 16 per cent from 2024.

“But the figures remained similar, which greatly satisfied the Theatre Association. The association also observed a significant increase in foot traffic in various shopping malls [on Saturday],” group chairman Timothy Yuen Yin-man said.