Hong Kong brands urged to emulate success of Chiikawa and Chow Tai Fook collaboration

Hong Kong brands have been urged to create more unique intellectual properties (IPs) or seek out high-profile partnerships after local consumers revelled in the release of a gold bracelet and coin collaboration between China’s largest jewellery retailer and Japanese anime sensation Chiikawa.

The Chow Tai Fook Chiikawa collection, which was released exclusively at the iSquare store in Tsim Sha Tsui on Sunday, attracted more than 100 people, with some reportedly forming a queue as early as 7am.

Three out of the six bracelets and one out of three coins were sold out within two hours of the store opening at 10.30am, with some second-hand listings already appearing on local resale websites at higher prices.

The bracelets, featuring the three characters Chiikawa, Usagi, and Hachiware, were priced at HK$2,100 (US$270), with a gold weight of about 0.9 grams, while the coins were priced at HK$540, with a weight of around 0.1 grams.

Second-hand listings on the online retail platform Carousell varied from HK$2,300 to HK$2,900 for the bracelets and HK$800 to HK$900 for the coins.