A balloon-themed festival will debut at Hong Kong’s premier arts hub to celebrate Christmas, with the event featuring giant inflatable characters and other attractions as part of the city’s latest efforts to capitalise on the intellectual property (IP) economy.
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The festival’s Merry Balloon Park will debut at the West Kowloon Cultural District from December 6 and runs until January 4 next year.
The park is part of the wider Merry Balloon Hong Kong event, with other highlights including a balloon parade on December 28.
To help get people into the spirit, organisers also plan to use augmented reality technology at local hotspots to promote the event.
Famous IPs making an appearance include popular toy character Lulu the Piggy, American chocolate brand M&M and Hong Kong’s Mister Softee ice cream van, according to the festival’s official Instagram account.
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The inflatable park, which will run daily for nearly a month, will consist of two main areas. One zone will showcase large inflatable attractions, including a seven-metre-tall (23-foot-tall) slide and a 40-metre-long bouncy track.
The second area, known as the “Snap and Play Zone”, is anchored by a seven-metre-tall inflatable Christmas tree. It is also surrounded by a maze and offers engaging installations featuring popular IP characters for photo opportunities.