From Labubu to blockbuster films, was 2025 the year China’s soft power went mainstream?

Catch up on some of SCMP’s biggest stories about China’s soft power this year. If you would like to see more of our reporting, please consider subscribing.

1. Labubu, soft power of a stealthy ‘ugly-cute’ sort, takes on America

The Chinese-made dolls, a playful global megahit, give Beijing an opportunity to make inroads into deep US distrust.

2. ‘Huge shift’: why learning Mandarin is losing its appeal in the West

Available figures suggest enthusiasm for learning Mandarin abroad is waning after years of rapid growth, with analysts pointing to China’s economy and image problems.

3. Palace intrigue conquers global screens: has China cast its new soft power?

Illustration: Henry Wong
Illustration: Henry Wong

As overseas fans binge on Chinese hit streaming shows, slick productions could boost country’s image on the global stage, experts say.

  

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