Frenchman sells advertising space on wedding suit, raises US$12,000 from start-ups

A man in France who sold advertisement slots on his wedding suit received sponsorship from 26 companies and made a profit of 2,300 euros (US$2,700).

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The man became an internet sensation after he released videos online about his special wedding attire.

Entrepreneur Dagobert Renouf is behind an artificial intelligence (AI) company based in Lille, a city in northern France.

In mid-July, he announced on social media that he would sell advertising slots on his wedding suit because he needed money to pay for his big day.

A selection of wedding day photographs show Dagobert Renouf’s sponsored wedding suit from different angles. Photo: X/dagorenouf
A selection of wedding day photographs show Dagobert Renouf’s sponsored wedding suit from different angles. Photo: X/dagorenouf

Different locations on the outfit were sold for different prices, with the top position on his back costing 1,600 euros (US$1,800).

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