Published: 10:19am, 1 Jan 2025Updated: 10:30am, 1 Jan 2025
Elon Musk adopted the moniker “Kekius Maximus” on X Tuesday, sparking speculation among his 210 million followers about his mysterious new handle that is a mash-up of an alt-right symbol, a memecoin, and the lead character of the movie Gladiator.
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Musk, the CEO of Tesla and SpaceX and a confidant of US President-elect Donald Trump, also replaced his profile picture with one of “Pepe the Frog”, a popular cartoon character, wearing ancient Roman attire and holding a video game joystick.
In typical Musk fashion, the billionaire tech mogul and owner of X – formerly Twitter – offered no explanation about the new username and avatar, but the move triggered immediate ripple effects.
The change roiled the cryptocurrency world, sending the value of a memecoin – a digital currency inspired by an internet meme – with the same name skyrocketing.
![Elon Musk adopted the moniker ‘Kekius Maximus’ on X. Photo: X @elonmusk Elon Musk adopted the moniker ‘Kekius Maximus’ on X. Photo: X @elonmusk](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2025/01/01/adee91c1-db81-4634-a340-5c49b6df53ee_52e6f83d.jpg)
It also sent internet sleuths hunting for answers: was the name change just for the laughs? Was there a hidden message? Was this another thinly-disguised attempt to jolt the crypto markets? More troublingly, was it a wink and a nod to online hate groups?
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