Chinese snack vendor resembles famous TV actor, dresses as emperor to boost business

A food stall operator in China has seen his business boom after he cosplayed as a famous actor who played an ancient emperor.

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The vendor, known as Ye, sells fried stinky tofu on a snack street in Wuhan, central Hubei province.

He bears a striking resemblance to the famous Chinese actor Chen Jianbin, who plays Emperor Yongzheng in the viral television series Zhen Huan Zhuan.

Ye hams it up in his emperor’s robe and cap. The outfit has helped his business boom. Photo: Handout
Ye hams it up in his emperor’s robe and cap. The outfit has helped his business boom. Photo: Handout

Ye, 40, started selling fried stinky tofu at the end of last year after his breakfast shop went bankrupt.

Initially, the tofu business struggled, the Haibao News reported.

In February, one of his friends who sells ducks near his stall suggested he wear a cap like the one worn by Chen in the television dramas to attract the attention of passers-by.

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Ye said he was unwilling at first, but changed his mind for the sake of his business.

Ye said he decided to start selling stinky tofu because his wife likes the delicacy. Photo: Handout
Ye said he decided to start selling stinky tofu because his wife likes the delicacy. Photo: Handout

  

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