DJI, the world’s biggest maker of consumer drones, this week introduced the company’s latest flagship 8K panoramic video camera, the Osmo 360 – its first entry in the 360-degree imaging market.
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Shenzhen-based DJI’s latest camera, which was on the hot search list of the Chinese social media platform Weibo as of Friday, marks the firm’s major push into the broader photography market, where it competes against vendors like omnidirectional camera specialist Insta360.
“The launch of the Osmo 360 is a testament to DJI’s years of experience and innovation in action cameras, responding to users’ diverse photography needs,” said Zhang Xiaonan, DJI’s senior director of corporate strategy, in a statement on Thursday.
The Osmo 360, which weighs 183 grams, is built with a high-performance imaging chip and superior heat dissipation capability, which allows users to record continuously for 100 minutes at ultra-high 8K resolution. It provides ultra-high-definition photos of up to 120 megapixels, delivering sharp details and a panoramic view.
It comes with 105 gigabytes of built-in storage and supports Wi-fi 6 and USB 3.1 standards – enabling wireless transfer speeds of up to 90 megabytes per second and fixed-line computer transfer speeds of up to 600MB/s, respectively. The camera’s fast-charging function can generate 50 per cent of power in 12 minutes.
DJI’s move into 360-degree imaging comes amid a growing global market for such cameras. Data from Precedence Research showed the global 360-degree camera market would reach US$2.34 billion this year, up from US$1.82 billion in 2024.
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