China’s Wealth Showoff Trend: Fake Gold Chains, Real Debt, Buying Luxury Cars With a $400/Mo Salary

The tradition of celebrating Chinese New Year has always been about joy, family gatherings, and visiting relatives. But over the past 20 or 30 years, the culture has shifted. Now, going home for the holidays feels like a competition.

Some young people earning just 3,000 yuan a month will take out massive loans to buy expensive cars, just to show off to relatives. After the holidays, they drive the car back but can only afford instant noodles for the rest of the month.
The competition in rural areas gets crazier every year. It’s not just about saving face anymore; it’s about accumulating debt.
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