In recent years, the rise of social media has ushered in an era of internet-created wealth. Fake socialites and pretend millionaires are emerging, transitioning to live-stream sales after gaining fame and profiting from followers, forming a complete industry in China.
In fact, fake socialites and pretend millionaires are commonplace on Chinese social platforms. With the advancement of various falsification techniques, the cost of becoming a wealth-flaunting influencer is now very low.
For instance, in recent years, incidents of fake socialites, often called “Pinduoduo Socialites,” have surfaced online. What does this mean? It turns out that the socialites seen daily on platforms, flaunting luxury goods, staying in top-tier hotels, and driving luxury sports cars, might have rented these items through group purchases.
If you want to become a socialite, you only need to create a fake identity and pay a 500 yuan group entry fee to join a so-called socialite group and make friends with other socialites. In the group, you can chat about luxury goods and share resources, and even group-buy experiences.
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