This year’s Qixi Festival feels so dismal. Consumer spending has downgraded. No one’s sending flowers or buying gifts. I haven’t seen a single post about love in my social media feed! What’s going on this year? It’s strange—no one’s giving gifts on Qixi. The doormat economy, which refers to businesses profiting from people spending money to impress someone they like, has completely collapsed, or maybe it’s that men have woken up. The deeper reason is that the Qixi Festival, once a time for harvesting couples, has now seen no one in love anymore.
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