Anta Sports, China’s largest sportswear firm, is acquiring 29 per cent of German brand Puma from Groupe Artemis of the Pinault family, one of France’s wealthiest, for €1.5 billion (US$1.8 billion).
The Fujian-headquartered group said on Tuesday the deal would “accelerate” its multi-brand globalisation strategy, adding it had no plans to pursue a full takeover or make an offer for Puma Hong Kong. The deal is expected to be completed by the end of the year.
“This acquisition makes Anta Sports the…
China’s Anta snags Puma from France’s Pinault family in US$1.8 billion deal
