In China’s competitive dating market, a new matchmaking start-up is staking its revenue on a bold wager: find true love, or get every penny back.
Launched in July, Liangpei AI charges an annual membership fee of 2,000 yuan (US$300), which is fully refundable if a user remains unmarried after three years.
The offer is an audacious challenge to a conventional business model built on keeping singles hooked. China’s online dating market reached 22.6 billion yuan (US$3.4 billion) in 2024, serving roughly 280 million users.