Social media giant ByteDance is helping the 177-year-old Chinese jewellery company Lao Feng Xiang develop a new generation of smart glasses, powered by artificial intelligence (AI), that feature real-time voice navigation and translation functions.
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Lao Feng Xiang debuted their initial line of wearable gadgets at Wednesday’s opening of the International Exhibition of Senior Care, Rehabilitation Medicine and Healthcare, the world’s biggest senior care expo, that is being held in the company’s home city of Shanghai until Friday.
Powered by ByteDance’s AI model Doubao, Lao Feng Xiang’s hi-tech eyewear – marketed on the mainland as a “smart assistant” for the elderly – can help translate menus, interpret instructions about medication and chat with users, according to Wednesday’s WeChat post by the jewellery store chain operator.
“In the future, Lao Feng Xiang will continue to plough resources into the field of science and technology for the silver economy,” company chairman Yang Yi said at the Shanghai expo. The so-called silver economy refers to a new market that serves the needs of the country’s rapidly ageing population.
The company’s foray into smart glasses reflects a surge of fresh interest in this wearables segment on the mainland, as new capabilities are made possible by AI to cater to the country’s greying population.
Yang said Lao Feng Xiang would continue to optimise its new products and cater to “more consumers”.
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