Broadridge Financial Solutions has appointed David Fellah as its vice president of artificial intelligence (AI) trading solutions based in New York, effective October 16, 2024. This is a newly created role at the New York-headquartered fintech targeting financial institutions and corporates.
Fellah will be tasked with leveraging data, AI and analytics to deliver solutions that improve trading strategies and reduce costs for Broadridge’s clients, according to a November 1 press release.
He reports to Roger Burkhardt, enterprise head of AI and data and chief technology officer (CTO) of capital markets at Broadridge.
Burkhardt commented in the release that Fellah brings a “holistic understanding of the financial and technological considerations that front-office traders face”, and underlined the team’s commitment to investing in AI-powered solutions.
Fellah has nearly 30 years of experience in the field of trading technology, quantitative research and advanced analytics, with his most recent role as head of international quantitative trading strategy at Instinet LLC, a trader broker subsidiary of Nomura Group.
He has also worked for ITG and JP Morgan on trading analytics and quantitative research.
He said: “I am eager to apply my industry experience to develop leading, multi-asset trading solutions that equip our clients with the agility to grow.”
In 2023, Broadridge launched its generative AI-powered BondGPT and OpsGPT products for corporate bond traders and operations team respectively. Both tools could answer queries; aggregating and analysing transaction data as well as provide settlement visibility.
Burkhardt told FinanceAsia in a brief conversation in October that the team is seeing a convergence of retail and institutional expectations on smarter experiences and smoother workflows, whether for traders or wealth managers. For example, in the asset management space, he is seeing use cases of predictive AI tools to help benchmark active fund performance through data aggregation and analysis.
Broadridge has made the Asia Pacific a special focus in recent years, opening a regional headquarters in Singapore in 2022.
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