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As business, trade and travel between Hong Kong, mainland China and ASEAN countries expand, fostering cultural understanding is increasingly acknowledged as key to strengthening international collaboration.
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Beyond government efforts, the ASEAN Film Festival (AFF) is one of the latest initiatives driving cross-cultural dialogue through cinema. Building on last year’s success, the second edition of AFF kicked off on September 5 in Hong Kong and will continue until September 28.
For the first time in Hong Kong, this year’s AFF features films from all ten ASEAN countries, offering over 20 free screenings to foster cross-cultural understanding and celebrate the rich diversity of ASEAN cultures.
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AFF, a non-profit initiative themed “Collaboration and Co- Creation”, is led by the Hong Kong-ASEAN Foundation (HKAF) with strong support from the Consulates-General of ASEAN countries in Hong Kong and more than 20 local and ASEAN partners.
Hong Kong is proud to be associated with ASEAN films as the super connector
A celebration cocktail reception was hosted on September 20, which was attended by distinguished guests, including The Honourable Michael Wong Wai-lun, Acting Financial Secretary of the Government of the Hong Kong Special Administrative Region (HKSAR), Mrs Ainatol Zahayu Mohammad, Dean of the ASEAN Consuls-General and Consul-General of Brunei Darussalam in Hong Kong, Mr Nicholas Ho Lik-chi, Commissioner for Belt & Road, the Government of HKSAR, The Honourable Bernard Charnwut Chan, HK-ASEAN Foundation Advisory Council Member, Mr Daryl Ng Win-kong, Chairman of Hong Kong-ASEAN Foundation, and the Consuls-General or representatives of Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, and Vietnam, along with representatives from co-presenters, venue partners and supporting organisations of AFF 2024.