Alphabet’s Google on Wednesday announced updates to its Gemini family of large language models, including a new product line with competitive pricing to low-cost artificial intelligence models like that of Chinese rival DeepSeek.
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The tech giant offers several versions of Gemini that vary in price and performance. It already offered a lightweight variant known as “Flash” but its new “Flash-Lite” model is even cheaper.
On Wednesday, Google released Gemini 2.0 Flash to the general public after previewing it to developers in December. It also launched Flash-Lite and released a new version of its flagship “Pro” model into test phases.
Google created Flash-Lite after receiving positive feedback about the 1.5 version of Flash, Koray Kavukcuoglu, chief technology officer of Google’s DeepMind AI lab, said in a press release. Gemini 2.0 Flash is costlier than its predecessor.
![Sissie Hsiao, vice-president of Google Gemini Experiences, speaks during the Samsung Galaxy Unpacked winter event in San Jose, California, January 22, 2025. Photo: Reuters Sissie Hsiao, vice-president of Google Gemini Experiences, speaks during the Samsung Galaxy Unpacked winter event in San Jose, California, January 22, 2025. Photo: Reuters](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1024,format=auto/sites/default/files/d8/images/canvas/2025/02/06/03595ec0-6c73-42cf-89b2-a0a11ed9a64f_435742c5.jpg)
The cost to develop AI models and, in turn, the cost to use them have come under investor scrutiny in recent weeks after DeepSeek revealed it spent less than US$6 million on the final training run of a model. Developers at leading US AI firms said the total cost was likely magnitudes larger.
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