A woman in Japan claimed she won approximately 500 raffles in a year, amassing prizes valued at nearly US$70,000, which earned her the nickname “Lucky Queen”.
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Recently, the woman, Kanae Hirayama, shared her secrets to raffle success with the public. She was featured on a Japanese television programme, I Will Make You Happy: The Queen Teaches You Winning Techniques.
During the show, Hirayama revealed that more than half of her household goods were obtained through raffle wins.
In Japan, it is common for businesses to conduct online raffles, using giveaways as an effective marketing strategy. Hirayama mentioned that she has won an impressive array of items, including pots, bento boxes, mugs, children’s toys, yoga balls, and even snacks – all without spending a cent.
She has also been fortunate in winning several high-ticket items, such as an oven valued at 70,000 yen (US$490) and a 100,000-yen water purifier. Her most significant win to date was a car worth 4 million yen (US$28,000), making her the sole prizewinner across Japan at that time.
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