Office workers in South Korea and China have taken to intravenous (IV) drips to combat fatigue and restore their energy for work.
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Known as intravenous nutrient therapy (IVNT), these drips typically consist of a blend of liquid vitamins and saline, infused directly into the body.
Originally utilised for cancer treatment, joint health, and growth therapies, IVNT has expanded into aesthetic medicine, as noted in a June report from Medical Aesthetics News, a South Korean beauty industry portal.
At the Tox & Fill beauty clinic in Seoul, the cost of nutrient drips ranges from 25,000 to 60,000 won (US$18 to US$45) per session, which lasts approximately 40 minutes. The clinic recommends a weekly infusion.
Sejin Plastic Surgery, another clinic in Seoul, indicates on its website that the Cinderella, garlic, and placenta drips are the most popular blends among its clientele in South Korea.
The Cinderella drip is rich in antioxidants such as alpha-lipoic acid and Vitamin C, with claims that it reduces oxidative stress and slows the ageing process.