As people gather to celebrate the Mid-Autumn Festival on Tuesday, top-earning Chinese influencer Crazy Xiaoyangge finds himself facing an investigation into allegations that his company sold mooncakes it falsely claimed were from Hong Kong.
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Three Sheep Group, a company founded by the influencer, whose real name is Zhang Qingyang, is being investigated for allegedly “misleading consumers” via a live-streaming promotion, according to a statement issued by a local regulator in Hefei, capital of eastern Anhui province, where the company is based.
The case will be handled in accordance with the law based on the investigation results, the statement said.
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“Any illegal business activities found in the live-streaming sales will be penalised according to the law,” the regulator added.
Zhang, whose moniker Crazy Xiaoyangge means “crazy little brother Yang” in Chinese, is among the highest-paid online personalities in China. He earned 3.21 billion yuan (US$450 million) in 2023, according to a list prepared by the Guangdong E-commerce Summit Forum.