Few brands have captured and held a category like Zircon, the manufacturer of the original stud finder. For more than 40 years, Zircon has been the leader and maintains a constant presence on store shelves and online sites, including the largest home improvement retailers in North America.
The company continues to innovate and improve its proprietary stud finding technologies, while branching out with other sophisticated electronic handheld tools.
Zircon recently led a years-long research and development project with the goal of making wall mapping easier, redefining the standard for stud finder performance. The company’s latest innovation is the SuperScan ID advanced stud finder. The tool features new One Touch technology that can identify wood studs, metal studs, live, unshielded AC wires and low-density objects without having to change modes.
Now in its third generation, the new stud finder boasts an intuitive user interface that includes a 4-Color Target ID display, target indicator bars to indicate the center, left edge and right edge of wood and metal studs, as well as a low battery indicator.
Even with the technology upgrade, the revolutionary SuperScan ID advanced stud finder remains at an attractive mass market price. With 100% quality assurance testing, 99.9% fill rates, on-time deliveries and established retail distribution channels, Zircon continues to expand its brand presence in hardware stores, distributors, online and specialty retailers worldwide.
The Zircon SuperScan ID advanced stud finder can identify wood and metal studs and alert of live, unshielded AC wires and low-density objects without having to change modes.Zircon
Tools of the Trade
The stud finder is one of the best-selling items in the hand tool business.
Zircon dominates the market with an estimated 75%+ of hardware retailers indicating they expect Zircon to be the primary driver of sales in the category, according to a brand analysis published in Home Improvement Executive Magazine.
The popularity of the category is a testament to how vital these tools are for builders, electricians, plumbers, HVACR technicians, tradespeople, professionals and DIYers. Many of their tasks stem from the need to accurately locate wood studs within walls.
With this in mind, Zircon set out to advance the technology to provide a better representation of what is behind the wall in a manner easier for users. The Zircon SuperScan ID advanced stud finder with One Touch technology enables a user to map virtually all objects behind the wall surface, all in a single mode.
One Touch technology finds studs and indicates whether they are wood or metal, provides an alert to the presence of low-density objects, objects further behind the wall and live, unshielded AC wires, without having to change modes.
The new 4-Color Target ID display indicates the object type by color for instant visual recognition, and a haptic vibration and patented SpotLite pointer shines an arrow-shaped beam on the wall, to clearly indicate the target’s location.
A wholly owned subsidiary of ZRCN Inc., Zircon is much more than just a stud finder manufacturer. It is no coincidence that the company was founded and is based in the Silicon Valley of Northern California, the heart of the technology sector.
With more than 100 U.S. and foreign patents, the company designs, develops, manufactures and distributes an extended range of sensor technologies in electronic hand tools including wall scanners, metal detectors, circuit breaker finders, drill guides, water detectors and leveling tools.
Zircon tools can be found in over 30 countries throughout the Americas, Europe, Asia and Africa.