For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism.
Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said.
His approach reflects a broader shift in news consumption, with younger audiences increasingly turning to social media personalities and independent creators rather than established news organisations.