On tote bags distributed by Asian-owned businesses in the US state of Georgia, three Asian-American women appeared in a design inspired by the Three Ladies rice brand. The bags were part of a campaign that put a voting twist on the online “Asian baby girl” meme.
“We had an ‘Asian Ballot Girls’ campaign,” said Chany Chea, programme director of the Asian-American Advocacy Fund. “We had merch which went viral.”
As Democrats won races in Republican strongholds across the southern United States in last week’s midterm elections, Asian-American organisers in Georgia, Texas and North Carolina drew on years of local outreach efforts.