Bose will leverage Skullcandy’s designs and branding to help the company reach new demographics.Bose will leverage Skullcandy’s designs and branding to help the company reach new demographics.Oct 21, 2026, 8:15 PM UTCImage: SkullcandyBose announced today it has acquired Skullcandy. Although the two companies are competitors in the consumer audio space, Skullcandy recently partnered with its new owner to bring several of Bose’s audio technologies — including its head-tracking spatial audio and excellent active noise cancellation (ANC) — to products like the Skullcandy Crusher 1080 ANC headphones and Method 360 ANC earbuds.Specific details about the deal weren’t shared, but according to a news release, Bose plans to keep Skullcandy a separate brand that will become part of its premium consumer audio business. Skullcandy will remain based in Park City, Utah, where it was founded. The acquisition will help Bose expand the reach of its audio technologies, including its industry-leading noise cancellation, to a wider audience.“For more than 60 years, Bose has been committed to delivering incredible audio experiences however and wherever people choose to listen. As we work to reach even more people, we’re expanding how we do that, not only through Bose products, but through technology partnerships and a growing portfolio of brands,” Bose CEO Lila Snyder says.Founded in 2003, Skullcandy hasn’t been around for as long as Bose has, but the company’s distinct product designs and branding that includes “longstanding relationships” with board sports athletes will “present new ways for Bose to meaningfully connect with consumers where it has less presence today,” according to today’s release. Bose’s products are a staple among people who regularly fly and travel for work, but Skullcandy will help the company’s products appeal to consumers who don’t necessarily prioritize the effectiveness of ANC on their headphones.In 2024, Bose acquired the high-end audio brand McIntosh and its subsidiary Sonus faber, and this year it acquired StreamUnlimited Engineering and FMOD-maker Firelight Technologies. Bose also announced last June it had created an in-house content studio called Bose Studios, as well as its own record label, Bose Records.Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Andrew LiszewskiThe Verge DailyA free daily digest of the news that matters most.Email (required)By providing your information, you agree to our Terms of Use and our Privacy Policy. We use vendors that may also process your information to help provide our services. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Bose acquires Skullcandy to help it reach a wider audience
