Recently, Huawei Aito car owners have felt blindsided. As the image of Huawei’s car-making success fades and sales decline, on September 15, 2026, Aito and the official Huawei Harmony Intelligent Mobility Alliance announced that they would explore a so-called “new cooperation model.” The move transfers control over product planning, marketing, and sales back to Seres. This change marks a major retreat by Huawei from its role in operating Aito. In the past, Huawei used patriotic sentiment to market Aito as a “national champion car” and captured the first wave of demand. Now that the partnership model has suddenly changed, the first people to panic are the Huawei fans who paid for that sentiment.
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